We are pleased to present, Robo Beer, a Hazy Pale Ale generated by AI that has us considering hiring a robot as a full-time member of the brewing team. That second part isn’t true, but we did use ChatGPT to produce the beer recipe and description.
It’s a brave new world with the introduction of ChatGPT to the masses. Since the tool came out in November 2022, we’ve been playing around with the AI chatbot to test its ability to write things like product descriptions for our website, social media captions, or dumb jokes about beer. We decided to take it a step further and asked it to write us a beer recipe for a hazy pale ale, and 10 seconds later, there it was, a full recipe (see below) that actually made sense. Minds blown, we decided to give the recipe a shot and the beer is tasting great!
The team at Whistle Buoy is becoming increasingly lazy so not only did we get AI to create the beer recipe, but we relied on it to do the marketing as well. The beer description and artwork to sell the product were created by ChatGPT and Midjourney respectively. Check out the video here:
We can’t give AI all the credit though, us humans were required to collaborate with the powerful machines to steer the product in the right direction and because we still have useful things like hands, judgment, and empathy. As you can see from the video, the art is far from perfect, as animator Ryan Steele can attest to, it’s challenging getting the AI to produce art in a specific way, “It's tricky to control” said Steel “hence my combining different images to make what I needed for animation. As it stands right now, I do not fear an AI overthrow of the human race.”
Have we replaced ourselves with the robot overlords? It feels much too early to say, but one thing is certain, Robo Beer is here and it’s delicious!
Robo Beer Hazy Pale Ale is now available on draught and in cans exclusively at Whistle Buoy and whistlebuoybrewing.com
We gave the chat bot the following prompt, and this is what it came back with:
We did have to adjust the recipe a bit and scale it up to the size of our system (8hL), but for the most part the recipe was solid and we actually used it.